If there's one thing we love… it's transforming a space into something completely unforgettable and Amy Gerard's 40th birthday at Ivy Sydney was exactly that.
Turning 40 deserved nothing less than a celebration that felt bold, elevated and unapologetically glamorous and this event delivered on every level.
A 40th Birthday That Redefined Celebration Styling
From the moment guests arrived, it was clear this wasn't just a party… it was an experience.
We designed the styling to reflect Amy's vibrant personality fun, confident and effortlessly luxe. Think high-shine metallics, rich pink tones and layered textures that created depth, movement and that "wow" factor from every angle.
The brief?
Make it iconic. Make it unforgettable. Make it Amy.
The Statement Moment: Balloon Installation & Cake Feature
The hero of the space was our oversized balloon installation, combining chrome silver, soft nudes and bold fuchsia tones.
Paired with delicate orchids and lush florals, it created a striking contrast between modern styling and feminine detail.
The cake moment sat proudly within the installation elevated on a custom clear plinth with "AMY" detailing, surrounded by:
Layered fresh florals in pink + blush tones Reflective disco balls for that party energy A bold mirrored "40" moment that anchored the entire design
This space wasn't just for photos… it became the focal point of the night.
Elevated Styling Throughout the Venue
We didn't stop at one moment — the entire venue was styled to feel cohesive and considered.
Across the space, we introduced:
Custom floral arrangements in vibrant pinks and soft neutrals Chic table lamps to create warmth and intimacy Branded coasters adding a personalised, playful touch Hanging metallic balloons and disco balls to tie in the party vibe.
Every detail was designed to flow seamlessly, creating a consistent and immersive guest experience.
The Vibe: Luxe Meets Playful
What made this event stand out was the balance — it was refined, but still fun.
From champagne moments in the balloon installations to relaxed lounge styling, the energy of the night felt effortless yet curated.
It's that perfect mix we always aim for: luxury styling that still feels like a celebration.
Why This Event Worked
This event is the perfect example of what happens when styling goes beyond "decor" and becomes a full creative concept.
✔ A clear vision tied to the client's personality
✔ Statement features that create impact
✔ Cohesive styling carried across the entire venue
✔ Layers of detail that elevate the experience
Thinking About Your Own Milestone Event?
Whether it's a 30th, 40th or a large-scale celebration, your event should feel like you — just elevated.
At B Styled By Belinda Rubbino, we don't just style events… we create moments people remember long after the night ends.
Suppliers
Styling/Coordination: @bstyledbybelinda
Balloons: @balloons.by.agustina
Venue: @ivysydney
Photography: @MgCstudios
Fresh Flowers: @ohara.flora
Lamps: @optimumeventhire
Coasters: @starfruitdesign
40 Letters and Acrylic Name: @the.personalised.studio
Cake: @thebakingco_
Content Creator: @yourcontentarchitect